NICE

NICE

NICE

From Waste to Taste.

From Waste to Taste.

From Waste to Taste - glance.design designs Coop's private label against food waste. What others overlook, we turn into value: with a distinctive identity, eye-catching packaging, and strong shelf presence. Our visual language makes the circular economy emotionally tangible and easy to grasp. Because sustainability also needs compelling design - and a generation that cares deeply about responsibility needs a brand that combines aesthetics with impact.

  • Client

    Coop

  • Industry

    Food & Beverages

  • Year

    2025

  • Scope

    10+ products

  • Services

    Strategy

    Naming

    Brand Identity

    Packaging

    Illustration

    Naming

    Produktion

    Brand Identity

    Packaging

    Illustration

    Production

Das NICE-Sortiment gegen Foodwaste auf rosa Grund.
Person trägt eine transparente Tasche mit NICE-Produkten.
Hand hält NICE Bio Okara vor rosa Grund.
Illustration: Aus Getreideresten wird ein Topping für die Bowl mit Heidelbeeren.
Person trägt eine transparente Tasche mit NICE-Produkten.

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